Our Story

We're Brand Owners, Too.

We started SwapFulfill because we were tired of the status quo. We believe fulfillment should be a source of strength, not a constant headache. So we decided to build the solution we always wished we had.

Founders discussing plans

Born from Frustration, Built for a Revolution

Like many of you, we were CPG founders trying to make our mark. We poured our hearts into our products, but when it came to logistics, we hit a wall. We were trapped in a system built by and for giants—a system of punishing fees, opaque pricing, and a one-size-fits-all approach that simply didn't fit.

We looked at the landscape and saw a paradox: thousands of brands like us struggling with fulfillment costs, while thousands of other businesses had empty shelves and idle hands in their warehouses. The resources were there, but they were disconnected.

We asked ourselves: What if we could connect these dots? What if we could build a network where brands help each other grow? That question was the spark for SwapFulfill. We decided to take a stand against the centralized, monopolistic model and build something different: a decentralized, peer-to-peer network where we are all more powerful together.

Our Guiding Principles

These values are the foundation of our network and the compass for our mission.

Founder-Focused

We are operators first. Every tool we build is designed to solve a real-world problem we've faced ourselves.

Collaboration over Competition

We believe the indie brand ecosystem is stronger together. Our network turns isolated businesses into powerful partners.

Innovation in a Stagnant Industry

Logistics has been dominated by legacy players for too long. We're bringing new ideas and technology to level the playing field.

Enablement, Not Gatekeeping

Your growth shouldn't be limited by opaque pricing or rigid contracts. We provide the tools and let you define your own path.

Ready to Join the Future of Fulfillment?

Request a demo to learn more.